Proposal

Unit 57 – Photography                                                         LO3: Planning and Pre Production

Kirsty Richardson
Unit & LO: Unit 57 LO3
Richard Evans
Title of Project: Life Through A Lens

Background

My ‘Life Through A Lens’ project is about how life is changed just by using a piece of glass. I was unsure of what my project was going to be about for a while, until I was researching different images and came across this image.
It made me think about how much we rely on a tiny bit of glass in life. I wear glasses and contact lenses, and this photo made me think about what life without my glasses or contacts would be like if they weren’t around, and no one had created lenses. My glasses are something that I rely on more than anything else in life, as my eyesight is really bad, and I wouldn’t be able to see anything at all. This photo represents this idea quite well, as it shows what it is like in the background for someone who can’t see, but with the glasses they can see things crystal clear. And lenses are not only optometry type of lenses, but also camera lenses too. Because of camera lenses that have been developed over the recent years, the most iconic photos have been taken. Camera lenses capture the best memories in the best possible way, and this is only through a tiny piece of glass. Life is changed for a lot of people just through a piece of glass, and this is what I wanted to base my photography project on.

Scenario

I want the message (as described above) to be clear in the photos and I want the photos to be quite unique and very creative. I’d like to have a few abstract photos as well as conventional to make the whole set look a bit different and more creative. I want people to have to think about the image before realising what it is. However I do want conventional photos in the set too, to show the main message clearly of my project. I need to make sure that the message is quite clear in the photos and people can read into it in a lot of detail.

This way of looking at lenses will help me come up with more of a creative approach as I need to portray the message in a creative way for the ‘design agency’ these photos would be commissioned for. Having a story and a message will give me more of a focus point and a different vision for the images.

The theme I have chosen for this project is Glass and the format is Advertising style. I have chosen the glass theme as this clearly relates to lenses. I first came up with this idea when I realised how much a piece of glass makes such a huge difference in society. Amazing photos have been captured with a piece of glass, and a piece of glass helps someone to be able to see again. Glass is also on a mirror, and a normal photo is basically just putting a mirror up to your face, capturing a memory ‘mirror image’. Therefore the glass theme was quite easy for me to choose after I had thought of a concept. I have chosen the theme advertising, as I wanted to advertise the theme and message of not being able to see, not a product. I wanted the audience to look at the photos and realise what it would be like to not have a perfect clear vision.

Intended Objective/Goal

If these photos make at least 1 person think about how life is changed with glass/lenses, especially what lenses do to help other people’s daily lives, then the objective for these photos has been achieved.

In my images, I want to show my glasses used in different scenarios looking at different things e.g. reading, looking outside, looking at memories etc.

Target Audience

I think that my target audience is mainstream. I think my target audience are mainstream because I want to show that lenses are everyday things that people use and rely on a lot in everyday life, but don’t realise it. By identifying my target audience, it makes it easier to clearly know what I want from my photos, and what other people would like to look at.

Schedule and Budget

For this project, I need to have the following completed for the following dates.

Pre Production/photo development – Mon 17^th – Thursday 27th
Shooting Photos – Mon 24^th – Mon 31^st
Edit photos/ Mount and present – Mon 31^st March – 3^rd April

3^rd April is deadline for whole project.

I am hoping to have completed some tasks earlier than scheduled. I want to take my photos and then put them into Photoshop straight away so I have the idea of what in my head straight away.

The location for my photo-shoot is going to be at my house as I only want to shoot close up shots of glasses, books and outside in my garden. I will do a risk assessment for this as I know what the risks are in my house.

It is important that I work to my deadline so I get the best possible grade and to get the best possible results for my photos. If I don’t do any work and wait to do everything at the end, it won’t look as good as I want it to be. Having a schedule also makes it easier for me to organise other work that I have to do around this and get organised with what I need to do daily.

I am quite lucky that I have no budget for this shoot as I have everything that I need already to get there and for the shoot at the same time.

Mission Statement

I want my pictures to show people what life is like with glasses and how it helps people in everyday life. Sight is something we take for granted and I wanted to show that it is a big thing for someone to lose their eyesight. These photos are heavily influenced from my Nanna, as she was blind, but didn’t tell anyone that she was starting to lose her sight, so it was too little too late to get her glasses that would help her. I want this to advertise the message that you can’t take your eyesight for granted and to think about how your life would be completely changed if you didn’t have clear vision.